For a good portion of Rocco Commisso’s tenure as Fiorentina’s owner, there’s been chatter of a potential new badge for the Viola. These rumors have gained credence this past week as Fiorentina’s new social media team has dropped hints.
Just today Fiorentina officially announced the new badge, along with a promotional video.
Siamo i Viola #playtobedifferent pic.twitter.com/OvhyuQRefb— ACF Fiorentina (@acffiorentina) March 25, 2022
For those who don’t want to watch until the end, here’s the new badge in all of its glory.
Play To Be Different ⚽️#playtobedifferent pic.twitter.com/06K1hpEnIF— ACF Fiorentina English (@ACFFiorentinaEN) March 25, 2022
I won’t give my views on the badge yet, as I don’t want to influence the results of the following poll. Rather, I’ll give some broad opinions. This rebrand follows in the style of those by Juventus and Inter in recent years, where minimalism has been prioritized. In addition, the new square shape of the badge should make marketing the club easier, as the badge will be more adaptable to fit into all different types of merchandise. Finally, changing the badge is nothing new in Fiorentina’s history, and certainly, there will be another one in the future.
"Lo stemma della Fiorentina è uno e uno soltanto, non si cambia!"— A Master Potato #OEO (@AMasterPotato) March 24, 2022
Lo stemma della Fiorentina: pic.twitter.com/3yyR1RXc8o
I’m very curious what you all think, so let me know below. If your opinion is more nuanced than what a simple number can describe, then drop a comment explaining in detail.
Do you like Fiorentina’s new badge?
This poll is closed
5- I love it!
4- It’s pretty good
3- I don’t have a preference between this badge and the old one
2- Not a huge fan
1- I hate it