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Friday Poll: Are you a fan of Fiorentina’s new badge?

The new logo has officially been released, and we want to know your thoughts

FC Internazionale v ACF Fiorentina - Serie A Photo by Giuseppe Bellini/Getty Images

For a good portion of Rocco Commisso’s tenure as Fiorentina’s owner, there’s been chatter of a potential new badge for the Viola. These rumors have gained credence this past week as Fiorentina’s new social media team has dropped hints.

Just today Fiorentina officially announced the new badge, along with a promotional video.

For those who don’t want to watch until the end, here’s the new badge in all of its glory.

I won’t give my views on the badge yet, as I don’t want to influence the results of the following poll. Rather, I’ll give some broad opinions. This rebrand follows in the style of those by Juventus and Inter in recent years, where minimalism has been prioritized. In addition, the new square shape of the badge should make marketing the club easier, as the badge will be more adaptable to fit into all different types of merchandise. Finally, changing the badge is nothing new in Fiorentina’s history, and certainly, there will be another one in the future.

I’m very curious what you all think, so let me know below. If your opinion is more nuanced than what a simple number can describe, then drop a comment explaining in detail.


Do you like Fiorentina’s new badge?

This poll is closed

  • 8%
    5- I love it!
    (37 votes)
  • 27%
    4- It’s pretty good
    (116 votes)
  • 7%
    3- I don’t have a preference between this badge and the old one
    (33 votes)
  • 35%
    2- Not a huge fan
    (148 votes)
  • 19%
    1- I hate it
    (81 votes)
415 votes total Vote Now