Fiorentina have joined up with Joma for a new set of kits and a new marketing campaign which kicked off yesterday evening with a press conference, the unveiling of the new kits and a high tech light show on the wall of the Palazzo Vecchio.
Stevan Jovetic, Manuel Pasqual, now the senior member of the squad and Valon Behrami modeled the new Viola kits, which include a red and white throwback jersey, which honors the two squads that were combined to form the squad, CS Firenze and PG Libertas.
The jerseys have the Viola anthem, Oh Fiorentina! inscribed on the inside.